Aldi and Lidl get high marks in supermarket survey
Budget supermarkets only beaten by Waitrose in Which? annual supermarket satisfaction poll.
Aldi and Lidl have beaten the big supermarkets in this year’s Which? supermarket satisfaction survey.
The budget supermarkets came second and third respectively behind Waitrose in the poll of 11,000 Which? members.
Both shops gained four stars for the quality of their fresh produce and, crucially, value.
This is the third year in a row that Waitrose has topped the survey. It achieved a score of 83% and five stars for its customer service.
Marks & Spencer came fourth with Tesco and the Co-operative languishing in joint last. Tesco only received two stars for its customer service, own brand products and store environment.
The results follow a BBC investigation revealing that many big supermarket 'deals' were misleading and sometimes more expensive than buying individual products.
Ocado and Waitrose came joint top in a poll of online supermarkets, with both achieving a score of 80%.
Which supermarkets do you really rate and why? Tell us your thoughts in the Comments box below.
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