Ranked: the world's best chocolate bars of all time
Is your favourite on the list?
Chocolate bars, in all their guises, have been satisfying lovers of sweet treats around the globe for centuries. But which one would you reach for ahead of all others? To celebrate World Chocolate Day (7 July), we've put together the ultimate list of the world's best chocolate bars – from famous names sold internationally to lost (but never forgotten) gems that are no longer available. Read on to see if your favourite made the list.
Click or scroll through our gallery to discover the world’s most delicious chocolate bars, counting down to the tastiest of all time.
Our ranking is based on the popularity of each chocolate bar, taking into account sales, longevity and the reaction to each product at its time of release. The list is unavoidably subjective.
63: Dars, Japan
Brought to life in 1993 by Japanese brand Morinaga & Co., which has been producing chocolate for over a century, Dars is one of Japan’s bestselling chocolate brands. Each bar, known for having a smooth surface and melt-in-the-mouth qualities, is sectioned into bitesize pieces. Dars bars come in a variety of flavours, including milk chocolate, white chocolate, dark chocolate and green tea.
62: Yankie, Denmark
The Yankie was invented in Denmark in 1946, after Toms International was asked by the US army (positioned in Germany at the time) to produce a bar that would appeal to American soldiers. As a nod to its Danish origin, the bar was deliberately misspelled Yankie, rather than the American Yankee. The sweet treat features a rich caramel and creamy nougat filling, and it's finished with a milk chocolate coating.
61: Darrell Lea Chocolate Blocks, various locations
Darrell Lea has been a part of Australia’s chocolate culture since the late 1920s, but it wasn’t until 2019 that the brand introduced its delicious Blocks range. Since then, Blocks has become one of the chocolatier’s most popular options, complete with tasty flavours like Rocklea Road and Caramel Snows. The brand is now loved in the US, too, where it's best known for its liquorice range.
60: Butlers Salted Almond & Butterscotch, Ireland
Famed Irish chocolatier Butlers has been making sweet treats since 1932, and its delicious flavours continue to keep fans satisfied. A creamy white chocolate marvel with almond flakes and crispy butterscotch scattered throughout, the brand's share-sized Salted Almond & Butterscotch bar is a crowd favourite – and one of its bestsellers.
59: Bubu Lubu, Mexico and USA
One of Mexico’s most popular bars, the Bubu Lubu features a sweet strawberry and gooey marshmallow filling and a silky milk chocolate coating. It was launched in 1978 by Barcel, the snack brand behind Takis, and it's gone on to become a beloved treat for kids. While it’s not widely available in the US, you can often find it in Mexican stores and international supermarkets.
58: Mr. Big, various locations
Launched in Canada in 1979, Mr. Big is a scrumptious bar consisting of vanilla wafer biscuits covered in caramel, peanuts, rice crisps and a delicate coating of chocolate. The product arrived in the US in 1995, along with a fun advertisement campaign featuring basketball player Shaquille O’Neal. Nowadays, you can still find it in Canada, the US and some European countries.
57: Tres Sueños, Argentina
Produced by Cadbury in Argentina, this delicious bar features three layers of chocolate: a milk chocolate bottom, a white chocolate centre and a dark chocolate top. The bar – wrapped inside the brand’s signature purple packaging – is super smooth and blends all three chocolate flavours together beautifully. Here’s hoping this treat makes its way around the globe soon.
56: Alpia Alpine Milk, Germany
Founded in 1906, German chocolatier Alpia is renowned for delivering bars with a creamy consistency, a smooth finish and delicious flavours. As the name suggests, the brand draws inspiration from the Alps, with different segments of the bar designed to look like mountain peaks. Its Alpine Milk option is a crowd favourite thanks to its distinctive melt-in-the-mouth texture. Alpia comes in a range of other styles, too, including hazelnut, dark chocolate, and raisins and nuts.
55: Meiji Milk Chocolate, various locations
This Japanese brand has been around for almost a century, and it's now loved in countries including Thailand and China, all thanks to its high cocoa content and creamy, milky characteristics. The classic Meiji Milk Chocolate bar, available individually wrapped, cubed or in block format, is a firm favourite. You can get almonds and biscuit sticks coated in the brand's signature chocolate, too.
54: Tosca, Australia
Who remembers this chocolatey treat? Available in Australia, this sweet bar was produced by Rowntree’s and featured layers of creme, caramel and wafer, all smothered with a coating of milk chocolate. It graced supermarket shelves for a few decades before being discontinued in the 1990s.
53: Can’t Get Knafeh of It, UAE
Famed for bars with a melty middle and a snappable exterior, Dubai brand Fix Dessert Chocolatier launched in 2021 – and it's gone on to release a line of mouthwatering filled bars. The standout, though, is the Can’t Get Knafeh of It, a chocolatey take on knafeh, a sweet Arabic dessert made with kataifi (shredded filo pastry). Snap it open, and its green-hued pistachio, tahini and crunchy kataifi paste will ooze out. Available exclusively in Dubai, it’s definitely worth trying if you’re lucky enough to get your hands on it.
52: Huesitos, Spain
This popular bar is enjoyed across Spain and is known for being incredibly moreish. It features a crispy wafer and a chocolate creme, all encased in a delicious milk chocolate coating. It was first introduced to Spanish markets in 1975 before being bought by Cadbury-Schweppes in the late 1980s. Now produced by Chocolates Valor, the bar has become such a Spanish staple that it’s even had a limited-time stint as a McFlurry topping.
51: Reggie!, USA
Named after New York Yankees baseball player Reggie Jackson, this milk chocolate bar was filled with rich caramel and roasted peanuts. Available in the US between 1978 and 1981, it wasn’t around for very long – but it did garner quite the cult following. You can sometimes find old bars selling on eBay for a small fortune.
50: Skor Bar, Canada and USA
Produced by The Hershey Company, this bar has a thin, crispy butter toffee centre and a milk chocolate exterior. It was launched to compete with the Heath bar (number 35 on our list); however, Hershey's acquired the rival chocolate in 1996, and it continues to sell both bars.
49: Time Out, various locations
Produced by Cadbury, each Time Out pack contained two wafer fingers covered in chocolate. It initially launched in the UK and Ireland in 1992, and it was released in Canada a decade later. Much to fans' dismay, it was taken off shelves in 2016 and replaced with the Time Out Wafer, a single-finger version with significantly less chocolate.
48: Poulain Chocolat Noir Extra, France
One of the world’s oldest chocolate brands, Poulain launched in France in 1848 – and it's gone on to become renowned both for its cooking chocolate and for its chocolate bars. The company, briefly owned by Cadbury and currently part of the Carambar family, offers a delectable Noir Extra range. Ultra rich and slightly bitter, it’s perfect for enjoying by the square or incorporating into baking recipes.
47: Seven Up, USA
Can you remember this unusual bar? Launched by Pearson’s in the 1930s, the Seven Up featured seven different flavours, all sandwiched inside one bar. Its exact contents varied over the years, but butterscotch, caramel, coconut and mint were often among the fillings. Understandably, it was a complicated bar to produce, so it came as no surprise when it was discontinued in 1979.
46: Chomp, various locations
A nostalgic choice, the Chomp is bound to bring childhood memories flooding back for some. It was first manufactured in South Africa in the early 1970s, but it soon made its way to Australia and the UK. Its style changes depending on where you buy it; the Australian bar consists of layers of wafer and caramel in a chocolate coating, while the UK version has a chewy caramel centre.
45: Almond Joy, USA
Do you prefer a classic Mounds bar or an Almond Joy? Produced by Hershey’s, this coconutty bar is almost identical to its older sibling, Mounds – though it comes packaged inside a blue wrapper rather than a red one, and it was launched two decades later (in 1946). Aside from its wrapper, the only difference is that it’s topped with almonds before being coated in dreamy milk chocolate. Arguably, it's also more popular, not to mention better known around the world.
44: Oh Henry!, Canada and USA
Instantly recognisable by its bright yellow packaging, this tasty treat was first produced by the William Candy Company in 1920. Coated in milk chocolate, it features a caramel-nougat centre studded with peanuts. This beloved chocolate bar may have been discontinued in the US in 2019, but it lives on in Canada, albeit with slightly different ingredients.
43: Curly Wurly, various locations
Launched in the UK in 1970, the Curly Wurly is a treat that's stood the test of time. Super chewy and delicious, this Cadbury bar consists of rich caramel encased in milk chocolate. It was made by chance, when researcher David John Parfitt began experimenting with leftover toffee at the Cadbury factory. It’s now sold in many countries, including Australia, Austria, Canada and Germany.
42: Scorched Peanut Bar, Australia
Anyone who has spent any time in Australia will no doubt recognise this delicious toffee-laced peanut bar. Its history stretches back to 1928, when it was launched by confectionery brand Mastercraft. By the 1960s, it was one of the country’s most popular bars, though it was sadly discontinued in 2000 due to a lack of sales. Thankfully, Cooks Confectionery went on to revive it in 2019. Fans can now get their hands on the sugary-sweet bar once again, complete with its original packaging design.
41: Guylian Original Praliné, various locations
This Belgian brand is known for its shell and seahorse–shaped chocolates – so when it launched its Original Praliné bar, a confection topped with the cute decorations, fans went wild. Made with convenience in mind, this luxury on-the-go version was an instant hit. The centre has a bubbly texture, while the chocolate itself has a subtle hazelnut flavour.
40: Crunch, various locations
Introduced to the US market by Nestlé in 1938, this milk chocolate and crisped rice bar hit UK shelves in 1965 – and since then, it's gone on to be sold around the world. It's similar to Hershey’s Krackel bar, but that hasn't stopped it from selling well; to this day, it's a popular choice for children and adults alike.
39: Picnic, various locations
A milk chocolate bar packed out with chewy caramel, cereal pieces, juicy raisins and crunchy peanuts, the Picnic joined the Cadbury family in 1959. Over six decades later, it’s loved across the globe for its interesting texture and flavourful filling. Various limited-edition versions have launched over the years, including the Picnic Honeycomb and the Picnic Rocky Road.
38: Dream, various locations
Lovers of white chocolate adore this creamy creation from Cadbury. Dream launched in Australia and New Zealand in 2001, quickly becoming a popular alternative to a bar of classic Dairy Milk. It landed in Canada and the UK a year later, but it's since been withdrawn from the UK market, despite protests from fans. It has made brief returns over the years, but British white chocolate devotees are still eagerly awaiting its permanent reintroduction.
37: Yorkie, UK
The Yorkie launched in the UK in 1976 and was originally produced by York-based confectionery company Rowntree’s. This chunky milk chocolate bar was famously marketed heavily towards men; over the years, there have been many divisive, macho advertising campaigns, including the 2002 ‘It’s Not For Girls!’ slogan. Thankfully, the team finally dropped it in 2011. Other Yorkie flavours include Raisin & Biscuit.
36: Mr. Goodbar, USA
A confection of roasted peanuts and creamy milk chocolate, Mr. Goodbar is still one of Hershey’s bestsellers almost a century after its release, and it’s easy to see why – its nutty flavour is delicious. During the Great Depression, the brand had to rethink its sales strategy to avoid losing customers completely; harnessing the appeal of its peanut content, it repositioned the product as a protein-packed meal. Thankfully, the plan worked.
35: Heath, USA
Created by the Heath family in their small confectionery shop in Robinson, Illinois, this tasty bar launched in the late 1920s. The bar – featuring crunchy toffee and milk chocolate – continues to be a popular choice across the US almost a century later. It went on to inspire many rival bars, including Daim and Skor. Hershey’s took over the brand in 1996.
34: Tony’s Chocolonely, various locations
Known for its brightly wrapped bars and Fair Trade efforts, Tony’s Chocolonely is a brand with a conscience. Founded in 2005 by Dutch TV producer and journalist Teun van de Keuken, the company set out to raise awareness about slavery within the cocoa industry; in fact, it's on a mission to end it completely. Since launching in the Netherlands, the brand now has a 20% share of the Dutch chocolate bar market. It's available in many countries across the globe, including Germany, the UK and the US.
33: Schogetten Alpine Milk Chocolate, Germany
Schogetten landed on German supermarket shelves in 1962, and it's been a go-to choice ever since. Thousands of its products are produced each day, all made using premium raw materials and carefully selected ingredients to create the brand’s signature creamy blend. From Caramel Brownie to Crunchy Peanut Butter, there are a host of great styles available, but it’s the Alpine Milk Chocolate bar that’s kept fans coming back for more since day one.
32: Butterfinger, USA
Launched by Curtiss Candy Company in 1923, this ‘crispety, crunchety, peanut-buttery’ bar has been on supermarket shelves for over a century, and it continues to deliver on deliciousness. Coated in chocolate, it boasts a honeycomb, peanut and caramel centre. The bar, now produced by Nestlé, has had some brilliant – and hilarious – marketing campaigns over the years; not only was it promoted in the 1934 film Baby Take a Bow, but it was also advertised by characters from The Simpsons in the 1990s.
31: Animal Bar, UK
A popular choice for kids growing up in the UK, this milk chocolate treat came complete with a game printed on the inside of the colourful packaging – and a cute animal moulded into the bar itself. Introduced in 1963 by Nestlé, it proved a hit for six decades before finally being discontinued in 2023.
30: Ritter Sport Alpine Milk Chocolate, various locations
Designed to slide inside a sports jacket pocket, this bar debuted in Germany in 1932. Made with 100% milk from the Alps, each bar is presented inside a colourfully designed wrapper. It's available in an assortment of flavours, from macadamia and cashew to marzipan and orange.
29: Cadbury Fruit & Nut, various locations
While this bar may have fallen out of fashion with younger generations in recent years, Cadbury Fruit & Nut is more than worthy of a mention due to its longevity. The bar first appeared in 1926, combining classic Dairy Milk chocolate with a mix of juicy raisins and chunky almonds. Just four years later, the brand released the Whole Nut bar, studded with hazelnuts.
28: Bournville, various locations
Bournville – named after the model village in Birmingham, England that was built for Cadbury workers – has been a vital part of the Cadbury brand since the early 1900s. Known for its rich flavour, the first Bournville product to enter the UK market was Bournville Cocoa powder in 1906; it was quickly followed by the now-renowned Bournville Dark Chocolate bar in 1908. Today, this bar is typically used in baking, and it also makes a great after-dinner treat.
27: Lion, various locations
The Lion bar – featuring layers of wafer, caramel and cereals covered in milk chocolate – was launched in 1976 by Rowntree’s. Now owned by Nestlé, the bar is famed for its lion mascot, and it's enjoyed in countries across Europe. In 2004, the bar was rebranded to target teenagers; the recipe changed significantly, with only the wafer remaining untouched. Despite this, it’s still a popular choice today.
26: Toblerone, various locations
This Swiss bar landed on shelves in 1908 and quickly became a hit thanks to its distinctive mountain-like shape and sweet honey and nougat–filled chocolate. In 1969, a dark chocolate iteration was introduced – and, over the years, further fun flavours have launched, including Orange Twist and Crunchy Almonds & Salted Caramel. With its gold and red wrapper, Toblerone is, of course, a staple of airport duty-free shops.
25: Lindt Lindor Milk Chocolate Bar, various locations
Producing chocolate delights since 1845, Lindt has been at the top of its game for almost two centuries. From its foil-wrapped bunnies to its indulgent truffle selection, this Swiss brand has garnered a reputation for its silky-smooth, velvety chocolate. So, when it released its Lindt Lindor Milk Chocolate Bar, it was sure to be a success. Drawing inspiration from the first solid Lindor bars sold in 1949, this product allows fans to enjoy Lindt’s signature Lindor chocolate in a personal-sized format.
24: Polly Waffle, Australia
Another Australian favourite, the Polly Waffle – featuring a blend of wafer, marshmallow and creamy chocolate – was invented in 1947 by Melbourne-based company Hoadley’s Chocolate. Sadly, it didn’t stand the test of time; Nestlé discontinued it in 2009. However, much to fans' delight, Menz Confectionery bought the rights and began producing the treat in a new bitesize format in April 2024.
23: Aero, various locations
A bar with a distinctive aerated centre, the Aero was launched in the UK by Rowntree’s in 1935. While it had a bumpy start (it was discontinued for almost a decade due to World War II rationing), the popular brand persevered and went on to produce the Aero Peppermint (in 1959) and the Aero Orange (in 1960). These days, more than eight million Aero products are sold annually in the UK alone (amounting to four million bubbles created daily, according to the brand).
22: Bounty, various locations
It's fair to say that people either love or hate the Bounty. This coconutty bar was introduced to UK and Canadian markets in 1951, and it's gone on to become a global success. It's similar to a Hershey's Mounds or Almond Joy bar, which is probably the reason why it's no longer sold in the US domestically. A few different flavours have launched over the years, including a cherry version, which was available in Australia from 2006 to 2013.
21: Caramac, UK and Ireland
Although it's not technically a chocolate bar (it doesn’t contain any cocoa), we'd be remiss not to include the beloved Caramac on our list. Recognisable by its red and yellow wrapper, the bar made its debut in the UK in 1959. Sales declined over the years and, in late 2023, Nestlé announced it would be axing the caramel-flavoured treat for good. That said, the bar has already resurfaced for a limited-time run.
20: Flake, various locations
The Flake, which can often be found slotted into the top of an ice cream cone, is one of Cadbury’s most cherished creations. Known for its crumbly texture, the bar launched in the UK over a century ago – and it's now enjoyed in many countries around the world, including Australia, Canada and the US. It was invented when Cadbury factory workers noticed that the ovens used in the chocolate-making process were covered in sheets of fine, flaky chocolate after use.
19: Galaxy, various locations
Galaxy, known as Dove in the US and some parts of Europe, is one of the world’s bestselling chocolate bars. The brand launched in the UK in 1960, and it quickly garnered a reputation for its silky-smooth chocolate. Owned by Mars, Galaxy has gone on to release some tasty varieties over the years – including a vegan range, which landed on shelves in 2019.
18: Crunchie, various locations
Resplendent in its shimmering gold and purple wrapper, the Crunchie is hard to beat. Each milk chocolate–coated bar is filled with a crispy honeycomb toffee centre. The tooth-sticking concoction made its debut in the UK in 1929, and it's since gone on to be sold around the world, including in Australia, Canada, New Zealand, South Africa and some European countries.
17: Milkybar, various locations
Another popular choice that evokes memories from childhood, the Milkybar has been a part of chocolate culture since it was launched by Nestlé back in 1936. This creamy white chocolate bar is renowned for its friendly mascot, the Milkybar Kid. The young blond child has been part of the bar's branding since 1961, brought to life in animated and live-action TV ads.
16: Daim, various locations
Introduced in Sweden in the 1950s, this popular milk chocolate bar features a hard almond-caramel centre. The product launched with the name Dajm in Sweden and Norway, but it rebranded in 1990 when its global popularity grew; Daim was deemed easier to pronounce. Nowadays, you can find this bar in Australia, Europe and Japan, among other places.
15: Cherry Ripe, Australia and New Zealand
Launched by Australian confectionery company MacRobertson’s in 1924, this super-sweet treat is one of the country’s oldest chocolate bars. Still enjoyed across Australia and New Zealand today, it features a tasty blend of cherries and coconut, all wrapped in rich dark chocolate. Now owned by Cadbury, the product comes in a few variations, including a double-dipped option and an ice cream style.
14: Fry’s Chocolate Cream, UK and Ireland
Launched in 1866 by British chocolatier J. S. Fry & Sons, Fry’s Chocolate Cream was the first mass-produced filled bar in the world. With its signature blue and white wrapper, the original bar featured a plain fondant centre encased in simple dark chocolate. The popular Orange Cream and Peppermint Cream flavours launched in 1934.
13: Milky Way, various locations
There are actually two versions of this popular treat, which was first produced by Mars in 1924. The US Milky Way (also available in Canada) is a milk chocolate bar with a caramel-topped nougat centre. Elsewhere, the classic Milky Way is almost identical, minus the caramel topping. This global variation is sold as a 3 Musketeers bar in Canada and the US.
12: Kinder Bueno, various locations
One of the Kinder Chocolate brand's most recognisable treats, this delicious bar was introduced in Germany and Italy in the early 1990s – and it quickly became a global sensation. Each packet comes complete with two milk chocolate–coated wafer fingers, both of which are packed with hazelnut creme. Nowadays, the Bueno is available in a range of flavours, including coconut, white chocolate and dark chocolate.
11: Wispa, various locations
Launched by Cadbury in the UK in 1981, this sweet treat is so much more than just a chocolate bar – in fact, fans think its unique, aerated texture is so irreplaceable that they campaigned for its return (and succeeded) after Cadbury discontinued the product in 2003. A few Wispa flavours have been released over the years, including mint, orange and strawberry.
10: Reese’s Peanut Butter Cups, various locations
Bridging the gap between sweet and savoury, Reese’s Peanut Butter Cups have been an American household staple for almost a century. The treats – featuring peanut butter encased in chocolate – were invented by dairy farmer H. B. Reese in 1928. From day one, he used Hershey's chocolate to coat the filling, so it was only a matter of time before the confectionery giant bought the product, merging with the H. B. Reese Candy Company in 1963. Though some purists might argue that it's not technically a bar, we think the Peanut Butter Cup is just as satisfying.
9: Freddo, various locations
How much did a Freddo cost when you were growing up? This popular frog-shaped choc has been a part of many childhoods since it launched in Australia in 1930. The bar was originally produced by Australian chocolate company MacRobertson’s, but it's now a member of the Cadbury family. Over the years, there have been a few iterations and flavours, including the Caramello Koala (previously the Caramello Bear) – a popular choice in Australia.
8: Twix, various locations
The iconic Twix – two biscuit fingers topped with caramel and a milk chocolate coating – landed on UK supermarket shelves in 1967, before launching in the US in 1979. Produced by Mars, the bar was named Raider in mainland Europe until 1991. Several additional flavours have launched in recent years, from Salted Caramel to Cookies & Crème.
7: Twirl, various locations
A smoother take on Cadbury’s popular Flake, the Twirl is a milk chocolate bar with a crumbly flaked centre. Invented at a Cadbury factory in Dublin in the 1980s, it launched as a single-finger bar; however, two years later, it became the two-finger treat we know and love today. In 2019, Cadbury launched a limited-edition orange variety that proved so popular that it became a permanent fixture. Two additional flavours, caramel and mint, have since been released.
6: KitKat, various locations
Famous for its signature two- and four-finger bars and snappy catchphrase 'have a break, have a KitKat', the KitKat debuted in the UK in 1935. Originally owned by Rowntree's, the popular bars are now produced globally by Nestlé (apart from in the US, where they're made under licence by Hershey’s). Over the decades, the KitKat has garnered a reputation for its interesting flavour releases, from cappuccino to watermelon, and it continues to be one of the most innovative chocolate bar brands in the world.
5: Milka, various locations
Delighting chocolate lovers around the world since 1901, Milka is instantly recognisable thanks to its signature lilac wrapper. The classic bar was developed in Lörrach, Germany by Swiss chocolatier Philippe Suchard. The brand, now owned by Mondelez International, continues to use Alpine milk chocolate, and it's become renowned for its indulgently milky flavour. It’s estimated that 150,000 Milka products are sold every hour worldwide.
4: Hershey’s Milk Chocolate, various locations
This deliciously sweet bar has been a part of American culture since it launched in 1900. A lot of trial and error went into creating this classic bar – but the result was worth it, and it's become the legendary candy manufacturer’s flagship product. Following a successful launch, Hershey's began experimenting with flavours, and Hershey’s Milk Chocolate with Almonds came out eight years later. Though it's a quintessentially American chocolate bar, it's now enjoyed around the world.
3: Mars, various locations
Forrest Mars Sr had no idea how much of an impact he'd have on chocolate culture when he launched the Mars bar in Slough, England in 1932. The bar has gone on to earn a global reputation for its sticky nougat and caramel layers and crisp milk chocolate coating. In the US, Mars’ Milky Way is almost exactly the same as this bar. You can buy many Mars-inspired products these days, from bitesize Planets to Mars Frozen Dessert Bars.
2: Dairy Milk, various locations
The original bar produced by Cadbury, Dairy Milk has been a British household staple since 1905. Recognisable by its signature purple wrapping, it’s renowned for its silky, creamy finish. These days, the product comes in a variety of formats and is enjoyed worldwide; however, in the US, it’s produced under licence by Hershey's to a slightly adapted recipe. Over 100 years after its release, it's still one of the bestselling – and best-loved – bars in the world.
1: Snickers, various locations
Bursting with nougat, peanut and caramel, this chocolate treat is the world’s bestselling bar. Produced by Mars, the Snickers – named after the Mars family's horse – launched in the US in 1930. The brand expanded to the UK and Ireland in 1968 under the name Marathon, though it changed its name in 1990 to align with its global brand identity. Nowadays, you can find Snickers bars around the world.
Now discover the world's most delicious desserts
Last updated by Jessica Morris.
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