Before McDonald’s adopted the golden arches, it relied on a slightly sinister chef character whose face was a hamburger to signpost it. In the 1950s, its adverts, cups, and packaging all featured Speedee, with the restaurant name written out in full above him. The logo looked suspiciously similar to fellow fast food brand Henry's Hamburgers', and McDonald's gave it an update the following decade.

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Last updated by Lottie Woodrow.

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