Chicken Guy! ruffled some feathers in early 2025 when an outlet opened in New York City's Times Square – marking Fieri's return to the city after the closure of American Kitchen & Bar in 2017. The tourist-heavy area is naturally flooded with fried chicken shops, including the iconic Bird Box and fast food giant Raising Cane's, but if there's one thing Fieri knows how to do, it's stand out from the flock.

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