In 2024, executives at the Campbell Soup Company revealed plans to rebrand. After 155 years in business, the word soup was dropped and an apostrophe added, with the firm becoming The Campbell's Company.

Famously serving as inspiration for artist Andy Warhol, Campbell was the first business to sell canned soup. However, the company has acquired a number of new brands and products over the years, from crackers to sauces, prompting the more inclusive and less soup-focused name change.

Now discover the failing brands that came back from the brink

From Starbucks to Sony, famous brands that changed their names