Another trick that consumers need to be aware of is label padding. In simple terms, this is when food manufacturers (especially processed food producers eager to jump on a health food trend) add a minuscule amount of something 'good' (think wholegrains, or a so-called superfood) in order to then be able to market the item as 'healthy' or containing a desirable mineral, vitamin or ingredient. Legally, there are no rules that prevent manufacturers from doing this.

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26 secrets hidden in your food labels