Nobody's perfect, and we all make mistakes... But these missteps by major food brands were on another level. The fallout was huge, leaving the brands with disgruntled customers and – in some cases – plummeting sales. Whether messing around with popular recipes, introducing bizarre new products or making baffling marketing decisions, these are the biggest ever mistakes made by food brands.

Click or scroll through our gallery to count down some of the worst errors made by food brands – how many do you remember?

We've based our ranking on the perceived damage done to each brand at the time and beyond, and on the opinions of our well-travelled (and well-fed) team. The list is unavoidably subjective.

All dollar amounts are USD, unless otherwise stated.

The biggest ever mistakes made by food brands: Colgate meals to New Coke