The Amazon Fire Phone was released in 2014. It was Amazon’s first venture into the smartphone market, following the success of its Kindle Fire tablet. The app store was too small so loyal iPhone and Samsung users couldn't be pulled away from their devices. Unfortunately for Amazon, the Fire Phone was a classic “too little, too late” move into this industry.

Thanks to the Museum of Failure for permission to use its imagery in this piece.

Amazon's future plans, from cashless stores to home robots

Big companies' biggest product failures of all time (copy)