Surprising celebrity food and drink ranges
Ed Sheeran releases Tingly Ted's
Music superstar Ed Sheeran is back with a new release, but this time it isn't a ballad. Instead, he's putting his face and name to a new range of hot sauces, Tingly Ted's. The sauce, which will be available worldwide, includes Tingly, a medium hot sauce with fresh lemon notes and smoky flavours, and Xtra Tingly – a spicier mix for those who really want to amp up the heat. The singer-songwriter claims that "there really isn’t anything they don’t go with – except bananas". He also, rather ambitiously, hopes the sauces will take "the same pride of place as ketchup".
Read on for other surprising celebrity food and drink ranges:
Food hall of fame
As if being a world-famous celebrity wasn't enough, these stars have turned their hands to the world of business too, creating their own food and drink ranges. From Lewis Capaldi's frozen pizzas to Snoop Dogg's new cereal, some of these celeb-owned food ranges may surprise you.
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Kendall Jenner: 818 Tequila
Anything released by supermodel and Keeping Up With The Kardashians star Kendall Jenner is bound to generate buzz. So when Jenner launched her new tequila brand 818 Tequila in May 2021, its products flew off the shelves. By July, 818 Tequila had already exceeded sales forecasts for its first two years of business. However, critics have accused Jenner of appropriating Mexican culture in her ads. Jenner recently announced she was giving back to the community of Jalisco by turning waste from tequila production into bricks for housing.
Chloe, Poppy and Cara Delevingne: Della Vite Prosecco
Poppy and Cara Delevigne have shot to fame in the modelling and acting worlds, while older sister Chloe has focused on raising awareness of women’s health issues. In September 2020, the three sisters came together to launch their own brand of bubbly: Della Vite Prosecco. The 100% vegan and sustainable fizz is produced in a solar-powered winery in the Valdobbiadene region of Italy, run by the Biasiotto family of winemakers. Prices start at £19.95 ($27.50) a bottle.
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Mariah Carey: Black Irish cream liqueur
Mariah Carey, the multi-Grammy Award-winning singer, has branched out into the liqueur business. She launched her own brand of Irish cream liqueur, Black Irish, in August 2021, to much excitement. However, the singer has already become embroiled in a trademark battle, as a Dublin-based spirits company is already bottling its drinks under the same name. At present, this means the liqueur cannot be sold in the EU.
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Cameron Diaz: Avaline wine
Actor Cameron Diaz launched her wine brand Avaline with friend Katherine Power after realising that many wines contain additives that aren’t listed on the label. Wanting to create a “clean” wine free from additives, added sugar and synthetic chemicals, the pair launched their rosé, white and red wines in 2020. Avaline wines are also fully vegan and made with organic grapes.
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Bob Dylan: Heaven’s Door whiskey
From winning Grammy Awards and Academy Awards for his music to showing paintings in art exhibitions, Bob Dylan is not short on talent. His latest venture is a whiskey brand that includes a straight rye whiskey, a double barrel whiskey and a Tennessee straight bourbon. The musician initially wanted to call the venture Bootleg Whiskey after the album series, but after some name exploration settled on Heaven’s Door.
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Brad Pitt and Angelina Jolie: Miraval wines
Brad Pitt and Angelina Jolie bought Château Miraval in 2008. While many celebrity wines have been poorly received, Miraval wines are well-respected in the industry and have won many awards over the years. After the pair split in 2016, Jolie sold off her shares in the estate, but Pitt is continuing with the business. He's even trying to reopen a music studio on the estate, where Pink Floyd recorded part of their album The Wall.
Jennifer Garner: Once Upon a Farm
Now a mother of three, actor Jennifer Garner has made a foray into the baby food industry. Once Upon a Farm, started in 2018, is as wholesome as it gets. Organic baby health food pouches come in flavours such as avocado, broccoli and blueberry. To top it off, some of the produce is grown on Jennifer’s family farm.
Dylan Sprouse: All-Wise mead
If any youngsters in your family were fans of Disney Channel’s The Suite Life of Zack & Cody, you’ll remember actor Dylan Sprouse, who played Zack. Since then he has been working on his own brand of honey wine. Brewed at the All-Wise Meadery in Brooklyn, it’s made from raw, unfiltered honey and includes ingredients such as oolong tea and rose petals. The mead is currently sold at select Whole Foods stores in Texas and Louisiana.
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Jon Bon Jovi: Bongiovi pasta sauces
This is more of a family-run business than a venture conducted solely by Jon. Back in 2012 the Livin’ on a Prayer singer’s father released a line of tomato sauces called Bongiovi. Described as a truly Italian-American experience, the inspiration for the recipes came from Great Grandma Bongiovi who lived in Sicily.
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Drake: Mod Sélection Champagne
The Toronto rapper has been coming out with hit after hit, but albums aren't the only thing Drake knows how to promote. He has a champagne brand named Mod Sélection, which comes in six varieties, including blanc de blanc and rosé – and they're available to order if you have a spare $400 (£304). He doesn’t call himself Champagnepapi on social media for nothing.
Maria Sharapova: Sugarpova
Former tennis star Maria Sharapova has a candy empire called Sugarpova. The high-end brand is a reflection of her fun, fashionable and sweet side, and includes kitsch chocolates, truffles, gummies and gumballs.
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Sir Paul McCartney: Old Stinkhorn beer
Sadly Sir Paul's Old Stinkhorn beer (named after a mushroom that grows on his English estate, in case you were wondering) isn't for sale. It was brewed a couple of years back using hops from the estate, and given to family and friends. Fran Healy from the band Travis has been the recipient of many crates since the pair worked together on an album in 2010.
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Heather Mills: VBites
It’s not just Paul McCartney getting creative in the kitchen. His ex-wife, British TV personality Heather Mills, has been at it too. VBites is her vegan brand that offers meat-free and dairy-free fish fingers, mozzarella, chicken pieces, bacon, burgers and pâté. The company has been running since 1993.
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Channing Tatum: Born and Bred Vodka
Born and Bred is all-American, just like its founder Channing Tatum. The collaboration began at the Grand Teton Distillery, Idaho, where the Magic Mike star went searching for the best vodka in America. He was so taken by the family business, he decided to collaborate on a new venture with them.
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Donald Trump: Trump Steaks
These days Donald Trump is known for politics rather than food production, but a few years back he was heading up his own line of mail-order steaks. Trump Steaks, on sale for between $200 and $900 (£152–£684), were advertised as the greatest steaks in the world. However, if you didn't try one at the time, it’s now too late.
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Hanson: Mmmhops
Teen pop sensations Hanson are all grown up. While the brothers are still touring and making music, they’ve also ventured into the beer business. Cleverly branded Mmmhops, after their 1990s smash hit MMMBop, they launched their signature pale ale in 2013.
Kristen Bell: This Saves Lives
Afternoon snacker? This Saves Lives from The Good Place actor Kristen Bell donates one packet of food to malnourished children for every bar sold. Not just ethical, the granola bar comes in delicious flavours such as Dark Chocolate & Cherry and Wild Blueberry & Pistachio.
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Dan Aykroyd: Crystal Head vodka
Dan Aykroyd co-founded premium vodka brand Crystal Head, which comes in what is arguably the coolest bottle shape ever. When 21,000 bottles were stolen in 2011, Aykroyd joked that he was “happy that some consumers will be afforded the opportunity of tasting it at significantly lower than retail price.”
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Beyoncé: 22 Days Nutrition
As a business-savvy pop star, it would be more of a surprise if Beyoncé hadn’t worked on a food brand. 22 Days Nutrition is a plant-based meal plan and line of vegan products endorsed by the billionaire music mogul. However, Beyoncé herself is not actually vegan.
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Paul Newman: Newman’s Own
Late actor Paul Newman lives on in his line of Newman’s Own pasta sauces, dressings, pizzas, chocolates, cookies and other snacks. All profits from the venture go to charity, and the company website reports that, to date, more than $564 million (£406 million) has found its way to good causes.
Bethenny Frankel: Skinnygirl cocktails
Skinnygirl Cocktails is a range of ready-to-serve cocktails founded by Real Housewives of New York City star Bethenny Frankel. The low-calorie drink's flavours include mojito and white peach margarita. Frankel sold the business in 2011 for a reported $100 million (£76 million).
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Ludacris: Conjure Cognac
Conjure Cognac is rapper Ludacris’ venture into the food and drink world. It’s a blend of young and old cognacs that are aged in Limousin oak casks for three years. The brand was founded in 2009 and the hip-hop artist has been involved from the start. His favourite way to drink the spirit is with a splash of cola.
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Dexter Holland: Gringo Bandito
Offspring frontman Dexter Holland feels pretty fly after coming out with his own range of hot sauces, named Gringo Bandito. The varieties are Original Red Sauce, Super Hot Sauce, Green Hot Sauce and Yellow Sauce. You can buy the bottles, and a range of affiliated merchandise, from Gringo Bandito’s online shop.
Sarah Michelle Gellar: Foodstirs
Buffy the Vampire Slayer star-turned-entrepreneur Sarah Michelle Gellar is the woman behind Foodstirs, a brand that wants parents to connect with kids through baking. The utterly Instagrammable range includes kits to make colourful ice cream cone cupcakes, celestial-inspired iced doughnuts and chocolate-stuffed doughnuts.
The Pogues: Irish Whiskey
Raucous Irish band The Pogues launched their own eponymous brand of whiskey in 2015. It’s a blend of grain and 50% single malt whiskeys, resulting in a nutty, malty aroma and intense flavour. For Christmas 2019, they released a second bottle, a single malt Irish whiskey.
Justin Timberlake: Sauza 901 tequila
The singer and actor first launched his tequila range in 2009 under the name 901, referring to his hometown of Memphis, Tennessee. But Justin teamed up with Sauza in 2014, renaming it Sauza 901. Hands on with his business approach, the What Goes Around Comes Around singer has starred in a number of commercials for the brand.
George Clooney and Rande Gerber: Casamigos tequila
Academy Award-winning actor George Clooney co-owned a tequila brand called Casamigos with his best pal Rande Gerber – husband of supermodel Cindy Crawford. They got the idea on holiday when the pair craved a tequila they could sip neat and that didn't give them a hangover the next day. Clooney and Gerber sold the company for up to $1 billion (£756.9 million) in 2017.
Ryan Reynolds: Aviation Gin
The Canadian actor is best known for starring in comedies such as Deadpool, but in 2018 he turned his attention to working with American brand Aviation Gin. He became a co-owner and ambassador, making the spirit one of America’s favourites. It was bought by British drinks giant Diageo in 2020, with Reynolds receiving a hefty sum from the deal.
Sarah Jessica Parker: Invivo X wine
The face behind Sex and the City's character Carrie, Sarah Jessica Parker is well known for her interest in fashion – but it turns out her entrepreneurial spirit extends into wine as well. A shareholder of Invivo wines, the actress has worked on creating her range of Sauvignon Blanc, Invivo X, SJP. The New Zealand-based company has also announced that it will be launching its own airline, Invivo Air, with the backing of Sarah Jessica Parker and another celebrity shareholder, British TV presenter Graham Norton.
Dwayne Johnson: Teremana tequila
Launched in March 2020, Teremana is made at a Mexican family-owned distillery in the highlands of Jalisco that benefits from the backing of film and former WWE star Dwayne "The Rock" Johnson. Credited as the founder of the company, Dwayne Johnson has big plans for Teremana, which achieved record sales in its first year. He's also eyeing up global expansion by teaming up with Mast-Jägermeister as an exclusive distribution partner.
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Ali Campbell, Astro and Mickey Virtue of UB40: Red Red Wine
British reggae band UB40 had a perfect product opportunity on their hands after they released the song Red Red Wine in 1983. Launched in 2017 by Ali Campbell, Astro and Mickey Virtue (who left the original band and have created a splinter group with the same name), Red Red Wine is a blend of Merlot and Cabernet Franc grapes, giving a berry flavour with a slightly acidic finish.
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Snoop Dogg: Snoop Loopz cereal
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Lewis Capaldi: frozen pizzas
Scottish singer/songwriter Lewis Capaldi has released a line of frozen pizzas. Well-known and well-loved for keeping it real with his fans, he has shared how his cooking skills are... limited. "Do I ever cook?... I can do cheesy pasta... I can do chips in the oven," he told The Scottish Sun. It makes sense, then, that his foray into the food and drink world is with two flavours of frozen pizza: The Big Sexy Meaty One and The Big Sexy Cheesy One. The pizzas are currently available from UK supermarket chain Iceland, but are expected to be rolled out further in the coming months.
Chrissy Teigen: Cravings
Chrissy Teigen is famous for many things: she's a television host, a cookbook author, a model, and she's married to John Legend. Not only that, but she's a foodie too. Her brand, Cravings, comprises cookware, recipes and dinnerware, and her latest release is a new line of cake mixes. The range includes Chrissy's Ultimate Banana Bread Mix, Salted White Chocolate Macadamia Nut Cookie Mix, and Buttermilk Mochi Pancake Mix.
Try Chrissy's jalapeño, cheddar and Parmesan toasties recipe