Iconic London toyshop Hamleys began stocking Destination London later that year and had sold 2,400 copies by Christmas, making it the store's best-selling board game.

Lowe began creating Destination games set in other cities, including New York, Paris, and Dublin, and has created 24 editions of the game to-date. In 2006, she received NatWest's Everywoman Award, and she was made an MBE in 2009 for her services in promoting enterprise to students.

However, there have been some bumps along the road for the entertainment entrepreneur. A deal with Warner Bros to create a Harry Potter edition of Destination was hit by delays, resulting in financial difficulties and the eventual closure of Lowe's business.

But the Den-reject picked herself up once again, launching lifestyle brand She Who Dares UK in 2010 as well as an Olympics-themed edition of Destination in 2012. In 2017, she founded Rachel Lowe Games & Puzzles, which makes and sells licensed games for brands including Jumanji, Beano, and Call the Midwife.

The UK Dragons' Den rejects who went on to make millions