Inspired by the classic Roald Dahl novel Charlie and the Chocolate Factory, Nestlé launched Wonka bars in the UK in 2013. They were available in Millionaire’s Shortbread, Crème Brûlée and Chocolate Nice Cream flavours. In the first three months sales rocketed at £3 million ($4.1m) a month, but less than a year later it was taken off shelves after sales took a nosedive.

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