Aldi bursts Fairy Liquid's bubble
by Charlotte Morgan | 03 September 2012 | 11 commentsTweet
Washing up liquid made by budget supermarket Aldi has beaten Fairy Liquid in a Which? test for the second year running!
Takes on double the dirty dishes
Despite being less than half the price of Fairy Liquid (59p and £1.25 respectively), one bottle of Aldi’s ‘Magnum’ Premium washing up liquid will clean 11,750 plates, compared to Fairy Liquid’s 4,292 plates – that’s over twice as much.
In other words… if you lined up, side by side, the number of 10 inch dinner plates you could wash with a 59p bottle of Aldi washing up liquid, it would stretch for almost 3km – that’s longer than the length of Oxford Street.
Aldi’s Magnum Premium Eucalyptus Antibacterial scored a respectable 79% in the Which? tests and was also awarded a Best Buy. Within days of the results, sales of the suds have shot up by 44%.
Up until last year, Fairy had topped every washing up liquid test since Which? first started testing it in 1965.
Tony Baines, Managing Director of Buying, Aldi Stores UK, said: “Last year we were delighted to come first in the Which? test, but to do so two years in a row is fantastic news. The increase in sales over such a short period speaks for itself – savvy shoppers know they don’t have to buy the most expensive product to get the best quality and this result proves just that.”
Further information on the testing can be found at www.which.co.uk/washingupsept.
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